“Well, we had a lot of business appointments, we attended the media, we made presentations, we did very well, we have a lot of people attending from Canada, looking for that very important segment, and good at presenting one of the most important cultural cities in Mexico, the world heritage city ZACATECAS,” said Barragán Ocampo.

He mentioned that through a coordinated team, Zacatecas continues to strengthen its position as a cultural and experience destination with important promotional actions and institutional collaboration.

“We are about to close the truth, it went very well for us, it is very dynamic, the largest in America, we are all 32 states presenting our destinations and always contributing what we have to do to make Mexico bigger and the goal is to achieve fifth place”

The Zacatecas stand was a meeting point for visitors and buyers, who were able to enjoy samples of Zacatecan mezcal, as part of a sensory experience that reinforced the identity of the destination.

With these actions, Zacatecas reaffirms its commitment to working hand in hand with strategic allies in the tourism sector and to continue promoting the state as a diverse, competitive destination full of unforgettable experiences.

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