FITUR 2026
Mexico is consolidating its position as Guest Partner Country at FITUR 2026, with a prominent participation in the world's most important tourism fair.
We are responsible for conceptualizing, creating, and managing the Mexico Pavilion, a strategic space designed to showcase the diversity and strength of our destinations to the main players in global tourism.

What does it mean to be a FITUR partner?
FITUR Partner
It means that Mexico was the center of global attention at the most important tourism fair in the sector, a unique showcase where our tourist destinations shone before thousands of buyers, media and industry leaders. This distinction provided us with a privileged platform for international promotion, with strategic actions and outstanding visibility before, during and after the event. A unique opportunity where our destinations positioned themselves, generated alliances and conquered new markets.

















