The 2026 World Cup will be the first in history to be held with the decriminalized consumption of cannabis in the three host countries: Canada, the United States and Mexico, although with regulatory variations.

Expected to receive 5.5 million tourists in Mexico, many of them familiar with cannabis use, the tourism sector faces significant challenges.

The lack of clear regulation and the lack of knowledge in Mexico about the management of cannabis consumer tourism generate health, legal and public safety risks. In addition, the health and wellness tourism industry currently incorporates services with cannabis, but they often lack defined standards, posing risks to the safety of users and society.

In response to this scenario, Revolution with Flowers presents its consulting and training services at the Tianguis Turística de México. Its objective is to prepare government agencies and the tourism sector to manage visitors familiar with cannabis and reduce risks. This ranges from consulting for the development and implementation of communication campaigns and the creation of safe environments and experiences, to the planning and delivery of training, training and accreditation programs.

With a global market of more than 17 billion dollars, according to Forbes, cannabis tourism represents a key opportunity for Mexico. Canada and the United States, co-hosts of the World Cup and the main sources of tourists to the country, have a regulated cannabis market.

This context, in addition to the fact that 50% of millennial travelers worldwide consider the availability of cannabis when choosing a destination, underlines the urgency for the Mexican tourism sector to prepare, train and develop its own protocols to face this new scenario.

Revolution with Flowers structures its service offering in three key areas to promote responsible and safe tourism:

Information campaigns: Consulting with government institutions for the design and implementation of communication campaigns on cannabis use, aimed at reducing risks for tourists and local people.

Tourism training: Training programs for staff in the tourism sector on the legal context of cannabis in Mexico, safety aspects and visitor care protocols.

Wellness and safe spaces: Consulting for the implementation of services with products derived from cannabis under strict liability, safety and good practices protocols, including the development of safe spaces and experiences, reducing risks for users.

“Mexico has the opportunity to position itself as a benchmark in cannabis tourism. Our services will provide the government and the tourism sector with the essential tools to ensure the safety and well-being of all.”, said Heidy Alexis Sancén, Co-founder and New Business Director of Revolution with Flowers.

Revolución con Flores's consulting and training services are based on their strength in strategic alliances and a multidisciplinary team:

● Collaboration with the Mexican Medical Tourism Council to establish quality and safety standards.
● Legal support from the Law Core firm, ensuring an up-to-date legal approach.
● Medical management led by Dr. Maria Fernanda Arboleda, an anesthesiologist who is an expert in chronic pain, palliative care and the prescription of medical cannabis; with the support of MASZ Health, specialists in health service administration. This direction is key to the definition of safety and well-being protocols.
● Alliance with STRAIN, for the development of traceability and consumer needs management technology, relevant to the cannabis industry.
● Support from ADN Wellbeing, mental health specialists, for the development of risk reduction and harm management strategies.
● Instructors certified by CONOCER, guaranteeing professionalism in training.

Revolution with Flowers positions itself as a strategic ally of Mexico, offering the necessary tools to transform the challenge of cannabis tourism into opportunities for responsible and safe economic growth.

We invite authorities, officials and businessmen from the tourism, health and safety sectors to learn about our services and join this national project. Those interested can get more information directly at the Tianguis Turística or by scanning the QR code to access our presentation.

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