Tijuana, Mexico — April 30, 2025— In Hidalgo, the birthplace of charrería, an innovative concept was born that celebrates Mexico's cultural wealth:”Charro World”, This new entertainment destination is positioned as the unmissable tourist spot for nationals and foreigners who want to learn about Mexican traditions in an immersive and technological way, as well as enjoy an unprecedented offer in entertainment, gastronomy and tradition.

Located at kilometer 79 of the Mexico-Tulancingo highway, in the municipality of Singuilucan, Hidalgo, Mundo Charro will open its doors in the spring of 2026 and promises to have 14 immersive experiences, eight sensory tours and four main shows to enjoy the traditions and culture of Mexico in six themed lands that will be distributed over 34 hectares.

A Unique Sensory and Cultural Experience

Mundo Charro is not only an entertainment destination, but a living celebration of Mexican identity. From equestrian shows to gastronomic experiences, visitors will be transported to the heart of Mexico in an environment designed to stimulate all the senses. Its main attractions include:

• Mexican Party: A vibrant tour that recreates the celebration of a Magical Town with its colors, live music and traditional cuisine, this land will feature artistic exhibitions and world-class shows.
• Mexican Heritage: It transports you to revolutionary Mexico, with characters dressed in period clothes, immersive experiences about history and charrería, will give the visitor a trip to nostalgia.
• Land of Gastronomy: Here the visitor will find an atmosphere of a Mexican market with all the color that this entails. Here you can enjoy more than 25 consumption centers, including restaurants, bars and tastings of Mexican distillates, pulque and wine, as well as taking workshops on cheese, bread, cacao, pre-Hispanic and mixed-race cuisine.
• The Ranch: It represents the evolution of charrería with a large restaurant, stables and a charro canvas where equestrian shows are held. A festive atmosphere with modern ranch music.
• Fantastic Land: This land is inspired by the Tree of Life, the Day of the Dead and the traditional games of Mexico. In these spaces designed for family entertainment and interaction with popular culture, children and adults can recreate their favorite traditional toys and get to know them in an interactive way.

The multisensory experiences offered by Mundo Charron are unprecedented, integrating museums, exhibitions and workshops into a single space. It will have 14 immersive experiences based on themes representative of Mexican folklore, such as pre-Hispanic cuisine, corn, Mexican bakery, cacao and cheese, visitors can immerse themselves in the country's cultural richness and enjoy it with all their senses.

Mundo Charro's gastronomic offer is a delight for lovers of Mexican cuisine. The park will have more than 25 consumer centers, among which stand out bars, kiosks, terraces, cafés, restaurants with an equestrian show, tastings (spirits, wine and pulque), a Culinary Institute for Traditional Mexican Food, a Pastry Production Center and a Production Center

Food Principal, as well as food carts with various options for appetizers and typical dishes.

As part of its commitment to the preservation and dissemination of cultural heritage, Mundo Charro will have 8 sensory tours where visitors can learn and experience about:

1. Charrería Sensory Tour
2. Sensory Tour of the History of Mexico
3. Sensory Gastronomic Tour
4. Sensory Tour of Mexican Distillates
5. Pulque Sensory Tour
6. Horse Sensory Tour
7. Sensory Journey of the Virgin
8. Sensory Wine Tour

The park will have a luxury hotel ESPLENDOR by Wyndham, with 171 rooms and a future expansion to 500 rooms by 2028, consolidating itself as a world-class destination.

Economic and Social Impact: Boosting the Region

The project will generate 1,200 direct jobs and 2,500 indirect jobs, strengthening the local economy and encouraging the development of supply chains for agri-food and artisanal products from Hidalgo. In its first year of operation, an economic impact of500 million pesos, with a projection of up to 2,000 million pesos annually in its maturation phase.

In addition, it is estimated that Mundo Charro will attract one million annual visitors, increasing by a 26% of tourism in Hidalgo and positioning it as an international reference for cultural and experiential tourism.

Strategic Location and Accessibility

Located in the Mexico-Tulancingo highway km 79, the park is located a short distance from key cities such as Mexico City (96 km), Pachuca (40 km), Tulancingo (15 km) and Teotihuacán (70 km).Its infrastructure includes a bus terminal with direct access to the park, facilitating the arrival of national and international visitors.

Commitment to Education and Culture

Mundo Charro has set out to transmit to new generations the value of Mexican culture through school visits, training programs in high-end tourism and events with free access for vulnerable groups. This reinforces its mission to be a center of learning, entertainment and national pride.

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