With an agenda of eight sessions in key cities in the United States and Canada, the program began this week in Chicago and Toronto Meet Mexico Road Shows 2025, an international tour designed to connect Mexican destinations with wholesalers, travel agents and first-rate tourist buyers.

The initial venues are no accident: Chicago concentrates the 7.5% of direct flights from the U.S. to Mexico And the 8.3% of visitors arriving by air; while Toronto represents the 28.5% of flights And the 29.6% of Canadian travelers to Mexico. These figures reveal the strategic importance of both markets for domestic tourism.

Under the initiative CREATURISM, led by Eduardo Martínez Garza, more than 800 North American buyers they will hold business meetings in eight cities: Chicago, Toronto, Dallas, Houston, Los Angeles, San Francisco, Montreal and New York. The purpose is clear: to strengthen the tourism value chain, boost the flow of visitors and position the diversity of Mexican experiences — from beaches and magical towns to cultural, health and luxury tourism.

In accordance with the UN Tourism, Mexico was in 2024 the second most visited destination in America, only behind the United States. Actions such as Meet Mexico Road Shows reinforce this position through direct contact between service providers and international buyers, generating long-term business relationships.

In addition, this tour will be linked to the 50th edition of the Tianguis Turistico 2026, which will open its doors to international exhibitors, thus consolidating a comprehensive promotion strategy that looks to the future.

In a market where competition for each tourist is increasingly being waged face to face, CREATURISM is committed to active, strategic and close promotion, which turns Mexico not only into a mandatory destination, but also into an unforgettable experience.