In this space, they held two panels, “A World Cup for All” and, one more, on the importance of promoting community tourism

Sebastián Ramírez led the panel “Community Tourism: Nature, Communities and Living Cultures”, where he endorsed the commitment to promote a more equitable, inclusive and sustainable tourism management model

In line with the strategy of making the professionalization of the sector a constant in this administration, Secretary Josefina Rodríguez inaugurated the program of seminars and conferences

The Secretary of Tourism of the Government of Mexico, Josefina Rodríguez Zamora, inaugurated the “Dialogue of Captains and Captains of Industry” at the Tianguis Tourism 2025, a space for conversation where industry leaders held a panel on the FIFA World Cup 2026 and, one more, on the importance of promoting community tourism.

As part of the new type of the largest tourism festival in America, the head of the Secretariat of Tourism (Sectur) said that, unlike previous editions, this year a space for inclusive dialogue was opened, in which members of the sector, private initiative and representatives of the three levels of government strengthen ties of cooperation to continue doing this activity: the sector of good news.

He specified that, with the above, the 49th edition of the Tianguis Turística was made a meeting where everyone involved in the value chain is sought to be heard, and where the entire population is involved.

Welcoming the panel A World Cup for All, Rodríguez Zamora recalled that this sporting event with a high international impact will have billions of spectators in more than 190 countries, with the participation of 48 teams, and for the first time in the history of the world championships, a country has hosted this sporting event three times.

He stressed that the objective of this panel is to publicize the work that each state is doing to diversify tourism during the world championship, as well as to show its natural, cultural and gastronomic wealth.

Recalling that it is estimated that more than 5 million tourists will arrive in our country in just one month, he assured that Mexico City, Nuevo León and Jalisco have the necessary infrastructure, capacity and geographical location.

The panel included the participation of the Mexican government representative for the organization of the FIFA World Cup 2026, Gabriela Cuevas Barrón; the Secretaries of Tourism of Mexico City, Jalisco and Nuevo León, Alejandra Frausto Guerrero, Michelle Fridman Hirsch and Maricarmen Martínez Villarreal, respectively, as well as the journalist Edgar Valero.

On the other hand, the Undersecretary of Tourism, Sebastián Ramírez Mendoza, led the panel Community Tourism: Nature, Communities and Living Cultures, where he endorsed the commitment of the administration of the President of Mexico, Claudia Sheinbaum Pardo, to promote a more equitable, inclusive and sustainable tourism management model.

He pointed out the importance of strengthening tourism managed by resident communities, with a leadership role in the generation and administration of the tourist offer of the destination, which integrates their identity, culture, gastronomy and traditions.

This, he said, diversifies Mexico's supply; generates a multiplier effect of benefits in communities and municipalities with lagging municipal and state services; provides capacities for the conservation of biocultural environments, and expands financial inclusion for everyone in areas with a high degree of social backwardness.

In addition, as part of the activities of Tianguis Tourism 2025 and aligned with the strategy of making the professionalization of the sector a constant in this administration, Secretary Josefina Rodríguez inaugurated the program of seminars and conferences.

He highlighted the rich program of keynote lectures that will be presented during the Tianguis Turística, including: “Mayakaan, a model of sustainable community tourism in Quintana Roo”, with Zendy Euan Chan, director of Tourism of the Municipality of Felipe Carrillo Puerto and Román Caamal, general manager of Community Tours Sian Kaan; “Community tourism: the future of tourism is in the countryside”, with Emiliano Iturriaga, co-founder and director of Rutopia; “Boost your business with the tools of Meta Alcoz”, with Erika Álvarez and Alvcer Alvarez Alejandra Aguilar Ferrer, partners of Agencies at Meta; “Tourism intelligence to identify business opportunities in tourism organizations: a look at the destination Mexico”, with Bianca Porto Barga, senior sales manager at Amadeus Hospitality, as well as “From Tenochtitlan to Mexico City, 700 Years of Building Cities”, with engineer Andrés Semo.

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