Mexican tourism is committed to innovation and closeness. With the goal of strengthening the value chain, increasing the flow of foreign visitors and projecting the wealth of their destinations, the program begins today Meet Mexico Road Shows 2025, an international initiative promoted by CREATURISM, under the direction of Rodrigo Hurtado.

The strategy has a clear purpose: to show the world the diversity that defines Mexico. From paradisiacal beaches and colonial cities to cultural, medical, gastronomic and luxury tourism experiences, the tour seeks to directly connect Mexican service providers with international wholesalers, agencies and buyers.

In a global context where competition for each traveler is increasingly intense, Meet Mexico Road Shows are consolidated as a key tool for building trust, opening up new business opportunities and strengthening Mexico's presence in international markets.

With actions like this, CREATURISM confirms its commitment to taking tourism promotion beyond borders, projecting Mexico not only as an essential destination, but as a unique experience that leaves its mark on every visitor.