The initiative CREATURISM He advanced with the second tour of the “Meet Mexico Road Show 2025", made from September 9 to 13 In Dallas and Houston, Texas. In both cities, they concentrated more than 191 buyers, tour operators, airlines and tourism associations, consolidating Mexico's strategy in priority markets.

These cities represent almost 30% of direct flights to Mexico from the United States, which highlights the relevance of Dallas and Houston in air connectivity and in attracting international travelers. More than 60% of international tourists who arrive in Mexico annually come from the United States and Canada, generating a It spills more than 15 billion dollars, according to recent data.

CREATURISM and the international tourism market

During 2024, Dallas accounted for 13.81% of direct flights to Mexico, while Houston accumulated 14.48%, providing together close to the 30% of air connectivity from the United States. The traveler's profile stands out for its travel frequency and purchasing power, determining factors for generating tourism income. Thus, CREATURISMO reinforces the promotion of Mexico in key markets.

The first stop of the tour, in Chicago and Toronto, held in August, brought together more than 230 relevant industry players, including Apple Leisure, United Airlines, Sunwing Vacation Group and American Airlines.

In Dallas and Houston, the format of the Road Show included destination presentations, structured networking and tourism product exhibitions, promoting new business alliances and business opportunities for Mexico.

CREATURISMO projection towards 2026

Rodrigo Hurtado, chief operating officer of CREATURISMO, stressed that the interest of buyers in the first edition guaranteed the success of this second phase. The actions seek strengthening Mexico's presence on the international scene, with a view to Tianguis Turistico 2026 event to be held in Acapulco, Guerrero 50 editions and constitutes a strategic space for the country.

The initiative contemplates future tours in more cities: from October 7 to 11 in San Francisco and Los Angeles, and the November 10 to 14 in Montreal and New York. The objective is consolidate the comprehensive promotion strategy, expand the network of international partners and increase the arrival of visitors to Mexico in the coming years.

El “Meet Mexico Road Show 2025" Seek to position the National tourist offer in key markets, with results that will depend on Mexico's ability to sustain strategic relationships and respond to international competitive dynamics.

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